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Branding

At Naay.co.uk, we believe in answering the million-dollar question: how will our partner's goals benefit the most?

As a Lancashire-based digital marketing agency, we create work with you to develop branding

  • + Distinctivenes
  • + Consistency
  • + Relevance
  • + Memorable
  • + Timelessness
  • + Versatility
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Branding

Naay Marketing crafts distinctive brands that resonate with your target audience, conveying your business’s values, personality, and story.

Research and strategy

The first step in brand design is to conduct research to understand the business’s goals, target audience, competition, and industry trends. This research can inform the development of a brand strategy that outlines the brand’s values, personality, and messaging.

Brand identity design

Once the brand strategy is established, the designer can begin creating the brand identity. This includes designing a logo, selecting a color palette, choosing typography, and developing a visual style that represents the brand’s personality and values.

Brand guidelines

To ensure consistency and coherence across all brand touchpoints, the designer will create a set of brand guidelines that outline how the brand should be used in different contexts. This can include guidelines for logo usage, typography, color usage, and imagery.

Brand application

With the brand identity and guidelines established, the designer can begin applying the brand to various touchpoints, such as packaging, advertising, marketing materials, and digital assets like websites and social media profiles.

We replace unreliable wirefreme and expensive agencies for one of the best organized layer.


Launch and rollout : Once the brand design is complete, it’s time to launch and roll out the new brand to the world. This can involve creating a launch campaign, updating existing materials and touchpoints, and communicating the new brand to internal and external stakeholders.

Brand management and evolution : Finally, the designer will work with the business to manage and evolve the brand over time. This can involve ongoing monitoring of brand usage, updates to brand guidelines and touchpoints, and evolution of the brand to keep up with changing business needs and industry trends.

Product making for friendly users

Brand design refers to the process of creating a visual identity for a business, product, or service. This includes designing a logo, selecting a color palette, choosing typography, and developing a visual style that represents the brand’s personality and values.

Brand design is important because it helps businesses establish a unique and recognizable visual identity that can help them stand out from competitors. A strong brand design can also increase customer loyalty, build brand awareness, and create a consistent and memorable experience for customers across all touchpoints.

If you’re starting a new business or rebranding an existing one, you likely need a brand design. A strong visual identity can help you establish a unique presence in the market, build brand recognition, and create a consistent experience for customers.

The timeline for a brand design project can vary depending on the scope and complexity of the project. Typically, the process can take anywhere from a few weeks to several months.

The cost of a brand design project can vary depending on factors such as the complexity of the project, the experience level of the designer, and the scope of the work. It’s important to discuss pricing and budget upfront with the designer to ensure that both parties are on the same page.

Yes, most designers welcome input from clients throughout the brand design process. Collaboration between the client and designer can help ensure that the final design accurately represents the brand’s personality and values.

Yes, as part of the brand design process, the designer should create a set of brand guidelines that outline how the brand should be used in different contexts. This can include guidelines for logo usage, typography, color usage, and imagery.

Some designers may offer additional marketing services, such as website design, social media graphics, and advertising materials. It’s important to discuss these options with the designer upfront and ensure that the pricing and scope of work are clearly defined.

Work with us

We would love to hear more about your project